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中国工程机械行业的生态平衡,贵阳直喷装载机和大家讨论讨论:

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中国工程机械行业的生态平衡,贵阳直喷装载机和大家讨论讨论:

发布日期:2018-02-05 作者:贵阳直喷装载机 点击:

中国工程机械行业的生态平衡,贵阳直喷装载机和大家讨论讨论:

The ecological balance of China's engineering machinery industry, Guiyang direct injection loader and the discussion and discussion:

贵阳直喷装载机

从舟山黄花鱼谈起

Starting from Zhoushan yellow croaker


多年来,中国人都非常喜欢吃黄花鱼,特别是野生大黄鱼,那是AG8小时候餐桌上最美味的海鲜。为捕到更多野生黄鱼,赚到更多的钱,中国渔民采用了一种野蛮的“敲咕作业”,即几十条船一起敲竹板,让黄鱼头骨中

Over the years, Chinese love to eat croaker very much, especially the wild large yellow croaker, that is the most delicious seafood on the table when we were young. To catch more wild fish, earn more money, China fishermen use a savage "knock goo operations", namely dozens of boats together on bamboo, let the skull in yellow croaker


的两枚耳石产生共振,大鱼、小鱼一起昏死,一网打尽。这种灭绝性捕捞方式让黄鱼的捕捞量在1974年达到创记录的19.7万吨,可也让野生大黄鱼受到毁灭性打击。1994年黄鱼的捕捞量骤降到2万吨。进入21世纪后中国近海几

The two pieces of otolith resonance, big fish, small fish together with the dead,. The extinct fishing means the fishing volume of yellow fish reached a record 197 thousand tons in 1974, which can also make the wild yellow croaker suffer a devastating blow. In 1994, the catch of yellow fish plunged to 20 thousand tons. China's coastal waters after twenty-first Century


乎无鱼,中国十大渔场全都名存实亡,野生大黄鱼已基本绝迹。

No fish, China ten fishing grounds in the wild large yellow croaker has basically disappeared.


贵阳直喷装载机听说不仅渔业资源如此,中国的森林资源也同样经历着毁灭性砍伐。在瑞典和挪威等国家出差时,我经常问自己一个问题:为什么人家的祖先留下了覆盖着森林的绿油油的山脉,而AG8的祖先却只留下了

Guiyang direct jet loader has heard that not only the fishery resources, but also China's forest resources also experienced destructive deforestation. When traveling in countries such as Sweden and Norway, I often ask myself a question: why do our ancestors leave their green mountains covered with forests, but our ancestors only left behind.


光秃秃的荒山?后来我了解到,这些国家都有严格的立法,采伐树木后必须种植同样数量的小树,以保持森林生生不息。

The bare barren hills? Later I learned that all these countries have strict legislation. After harvesting trees, they must plant the same number of small trees to keep the forest growing.


所以,问题不在于AG8的祖先给AG8留下了什么,而是AG8是否有足够的智慧,保持好生态平衡,既让这些资源在AG8手里变成财富,为人类造福,又能够保护好这些资源,为子孙后代留下可持续发展的资本。

So, the problem is not our ancestors left us what, but whether we are smart enough to maintain a good ecological balance, not only to let these resources into wealth in our hands, for the benefit of mankind, and to protect these resources, leaving the sustainable development of the capital for future generations.


“行业生态”岌岌可危

The "industry ecology" is in jeopardy


中国工程机械行业的发展也是如此。以挖掘机为例,2001年至2011年,中国市场的挖掘机发展经历了黄金十年,复合增长率超过30%。可是,由于行业的急功近利,疯狂地扩大产能,造成供求关系严重失衡。根据英国

The same is true of the development of China's engineering machinery industry.  Taking excavators as an example, from 2001 to 2011, the development of excavators in the Chinese market experienced ten years of gold, with a compound growth rate of more than 30%. However, due to the rapid development of the industry, the wild expansion of production capacity, resulting in a serious imbalance in supply and demand. According to Britain


Off-HighwayResearch的数据,目前中国挖掘机产能是538,000台,远远超过全球市场的需求。制造商只能采取降价、降低首付款和激进的信用销售来降低门槛,以便销售更多的设备。

Off-HighwayResearch's data, at present, China's Excavator capacity is 538000, far more than the global market demand. Manufacturers can only reduce the threshold by cutting down prices, lowering their first payments and radical credit sales to sell more equipment.


可是,市场的真正需求并不依赖于制造商的产能,四万亿经济刺激带来的短期繁荣只是把未来的需求提前兑现,通过各种花样繁多的促销手段制造的“人造牛市”并不能长久,打破供求关系的平衡只会给制造商、代理商

However, the real market demand does not depend on the manufacturer's production capacity, short-term prosperity brought only four trillion economic stimulus to the needs of the future cash in advance manufacturing through various tricks promotional means "man-made bull market" and not for a long time, break the balance between supply and demand will only give manufacturers and agents


、银行以及用户带来严重的财务风险。当市场保有量远远超过市场需求时,设备的投资回报率也随之降低,直接影响到客户的还款能力,造成代理商债权增加,信用销售风险剧增。

Banks and users bring serious financial risks. When the market ownership is far greater than the market demand, the return on investment of equipment will also decrease, which directly affects the ability of repayment of the customers, resulting in the increase of agent's creditor's rights and the sharp increase of credit sales risk.


对高额利润的追求破坏了行业的生态环境,最终的结果是伤害了行业中的每一个人:制造商、代理商和用户。10年来,挖掘机制造商不断祭出“零首付、以旧换新、三年半价回收、终身免费保修”等一个个“创新”的营

The pursuit of high profits undermines the ecological environment of the industry, and the ultimate result is to hurt everyone in the industry: manufacturers, agents and users.  In 10 years, the excavator manufacturers constantly resorted to "zero Shoufu, trade in three years, half price recovery, free lifetime warranty" and a "innovation" camp


销策略,却很少有人认真评估一下这些激进做法给代理商带来的风险和伤害。

In the marketing strategy, few people seriously assess the risks and injuries that these radical practices bring to the agent.


规则重建:亡羊补牢,为时未晚?

Reconstruction of rules: too late, too late?


中国工程机械市场已经连续4年出现快速下滑,也许还需要几年时间这场危机才会过去。面对严峻的市场形势,AG8是否思考过:是什么原因造成了这次工程机械市场的大萧条?亡羊补牢,未为晚也,如果AG8不吸取教训

China's construction machinery market has been in a rapid decline for 4 years, and it may take several years for the crisis to pass. In the face of severe market situation, we think: This is what causes the engineering machinery market in the great depression? It is not too late, if we do not learn


,即使侥幸度过了这次危机,下次危机中AG8仍然会犯同样的错误,同样在劫难逃!

And even if lucky enough to survive the crisis, we will still make the same mistakes in the next crisis, also doomed!


中国经济增长速度刚刚降至7%,工程机械行业就感受到严冬的寒冷,可这一增长速度对西方发达国家来说已是一种奢望,事实上,2014年中国的销量仍然超过北美占据世界最大的工程机械市场。为什么国外工程机械企业

Just China economic growth rate fell to 7%, the construction machinery industry will feel the cold winter, the growth rate of the western developed countries is a luxury, in fact, in 2014 China sales are still more than North America accounted for the world's largest construction machinery market. Why foreign engineering machinery enterprises


在低于2%的经济增长环境下仍然能够生存和发展,而AG8在7%的经济增长环境下却难以生存?造成当前危机的原因并非发展速度放缓,而是AG8打破了工程机械市场的生态平衡,就像AG8曾经毁掉的渔业和森林资源一样。AG8

In less than 2% of the economic growth environment can still survive and development, and we are in the 7% economic growth environment is difficult to survive? Why not slowdown in the pace of development of the cause of the current crisis, but we break the ecological balance of the construction machinery market, as we have destroyed the same fishery and forest resources. We


不仅毫无理智地投资了大量过剩产能,选择了激进的信用销售模式,在市场下滑时甚至把大量部件总成低价卖到配件市场套现,还愚蠢地喊出“终身免费保修”的口号,扼杀了工程机械的后市场!

Not only did unreasoningly invested a lot of excess capacity, the choice of credit sales model radical, when markets fall even large parts assembly accessories sold cheap cash market, foolishly shouted "free lifetime warranty" slogan, after killing the market of construction machinery!


国外工程机械成熟市场也会采用信用销售模式,但那些国家有完善的信用控制体系,而且贷款是银行与客户之间纯粹的商业行为,银行有专业的人员对客户的资质和资产进行评估和审核,出现还款逾期将由银行来进行催

Foreign construction machinery market will mature by credit sales model, but those countries have perfect credit control system, and the loan is purely commercial behavior between banks and customers, banks have professional staff for customer qualification and asset assessment and audit, will also appear overdue by the bank to carry out.


收或走法律程序。中国的商业环境与国外成熟市场不同,在一个缺少完善信用体系的国家,选择激进的信用销售模式,过度地利用金融杠杆必然会付出惨痛的代价。如果AG8不总结经验教训,不分析这次危机产生的根源,不

Take or take legal procedures. China's business environment is different from the mature market abroad. In a country that lacks perfect credit system, it must pay a painful price to choose a radical credit sales mode and make excessive use of financial leverage. If we do not sum up our experiences and lessons, we will not analyze the root cause of the crisis.


放弃错误的做法,AG8就可能会重蹈历史覆辙。

We may repeat the mistakes of history by giving up the wrong way.


当舟山渔场的渔民“敲咕捕鱼”

When the Zhoushan fishing fishermen fishing "knock goo"


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