The ecological balance of China's engineering machinery industry, Guiyang direct injection loader and the discussion and discussion:
Starting from Zhoushan yellow croaker
Over the years, Chinese love to eat croaker very much, especially the wild large yellow croaker, that is the most delicious seafood on the table when we were young. To catch more wild fish, earn more money, China fishermen use a savage "knock goo operations", namely dozens of boats together on bamboo, let the skull in yellow croaker
The two pieces of otolith resonance, big fish, small fish together with the dead,. The extinct fishing means the fishing volume of yellow fish reached a record 197 thousand tons in 1974, which can also make the wild yellow croaker suffer a devastating blow. In 1994, the catch of yellow fish plunged to 20 thousand tons. China's coastal waters after twenty-first Century
No fish, China ten fishing grounds in the wild large yellow croaker has basically disappeared.
Guiyang direct jet loader has heard that not only the fishery resources, but also China's forest resources also experienced destructive deforestation. When traveling in countries such as Sweden and Norway, I often ask myself a question: why do our ancestors leave their green mountains covered with forests, but our ancestors only left behind.
The bare barren hills? Later I learned that all these countries have strict legislation. After harvesting trees, they must plant the same number of small trees to keep the forest growing.
So, the problem is not our ancestors left us what, but whether we are smart enough to maintain a good ecological balance, not only to let these resources into wealth in our hands, for the benefit of mankind, and to protect these resources, leaving the sustainable development of the capital for future generations.
The "industry ecology" is in jeopardy
The same is true of the development of China's engineering machinery industry. Taking excavators as an example, from 2001 to 2011, the development of excavators in the Chinese market experienced ten years of gold, with a compound growth rate of more than 30%. However, due to the rapid development of the industry, the wild expansion of production capacity, resulting in a serious imbalance in supply and demand. According to Britain
Off-HighwayResearch's data, at present, China's Excavator capacity is 538000, far more than the global market demand. Manufacturers can only reduce the threshold by cutting down prices, lowering their first payments and radical credit sales to sell more equipment.
However, the real market demand does not depend on the manufacturer's production capacity, short-term prosperity brought only four trillion economic stimulus to the needs of the future cash in advance manufacturing through various tricks promotional means "man-made bull market" and not for a long time, break the balance between supply and demand will only give manufacturers and agents
Banks and users bring serious financial risks. When the market ownership is far greater than the market demand, the return on investment of equipment will also decrease, which directly affects the ability of repayment of the customers, resulting in the increase of agent's creditor's rights and the sharp increase of credit sales risk.
The pursuit of high profits undermines the ecological environment of the industry, and the ultimate result is to hurt everyone in the industry: manufacturers, agents and users. In 10 years, the excavator manufacturers constantly resorted to "zero Shoufu, trade in three years, half price recovery, free lifetime warranty" and a "innovation" camp
In the marketing strategy, few people seriously assess the risks and injuries that these radical practices bring to the agent.
Reconstruction of rules: too late, too late?
China's construction machinery market has been in a rapid decline for 4 years, and it may take several years for the crisis to pass. In the face of severe market situation, we think: This is what causes the engineering machinery market in the great depression? It is not too late, if we do not learn
And even if lucky enough to survive the crisis, we will still make the same mistakes in the next crisis, also doomed!
Just China economic growth rate fell to 7%, the construction machinery industry will feel the cold winter, the growth rate of the western developed countries is a luxury, in fact, in 2014 China sales are still more than North America accounted for the world's largest construction machinery market. Why foreign engineering machinery enterprises
In less than 2% of the economic growth environment can still survive and development, and we are in the 7% economic growth environment is difficult to survive? Why not slowdown in the pace of development of the cause of the current crisis, but we break the ecological balance of the construction machinery market, as we have destroyed the same fishery and forest resources. We
Not only did unreasoningly invested a lot of excess capacity, the choice of credit sales model radical, when markets fall even large parts assembly accessories sold cheap cash market, foolishly shouted "free lifetime warranty" slogan, after killing the market of construction machinery!
Foreign construction machinery market will mature by credit sales model, but those countries have perfect credit control system, and the loan is purely commercial behavior between banks and customers, banks have professional staff for customer qualification and asset assessment and audit, will also appear overdue by the bank to carry out.
Take or take legal procedures. China's business environment is different from the mature market abroad. In a country that lacks perfect credit system, it must pay a painful price to choose a radical credit sales mode and make excessive use of financial leverage. If we do not sum up our experiences and lessons, we will not analyze the root cause of the crisis.
We may repeat the mistakes of history by giving up the wrong way.
When the Zhoushan fishing fishermen fishing "knock goo"